NEED OR NOISE?
Know what your business actually needs, without being pulled around by everyone else's opinion
A focused training for experienced online business owners who are tired of wondering whether the next trend they see is ‘the thing’ they've been missing and who instead want to feel more confident deciding for themselves.
You're not short of ideas. You're short of clarity around which ones matter.
You've been building your business long enough to know there's no single formula for growth. What there is, though, and in plentiful supply, is advice.
You've probably heard equally convincing cases for LinkedIn, Facebook, Instagram and TikTok, for why search matters and why email matters, for a better funnel, a clearer message, a different content strategy, a new offer. Maybe even for a better morning routine. There's likely truth in much of it, maybe even most of it, but the reality is you can't possibly do it all.
Maybe you've tried anyway, though, and spread yourself too thin across everything that sounded plausible enough to be the answer. Or maybe you've become so wary of getting it wrong again that you're struggling to make any decision at all.
I’ve been there and the pattern is familiar to many of us. Something crosses your path, it sounds credible, you wonder if this is the thing you've been missing, so you look into it, you hesitate, you move on until the next thing catches your attention. Somewhere in that cycle, running your business starts to feel less like leading it and more like working out whose advice to follow next.
What if the problem isn't the advice?
What if the problem is that you're trying to work out whether advice is right for you by looking at the advice itself.
That's a subtle distinction. Something can be genuinely useful, the person offering it can be experienced and sincere, and it can still not be what your business needs right now. That's what makes the online noise so hard to navigate. There isn't usually a problem with any single piece of advice. The difficulty is knowing which piece belongs in your business, at this point, and why.
That's what Need or Noise is here to help you with: becoming better at working out what deserves your attention, what doesn't and what makes sense for your business right now.
A different way to consume marketing
Need or Noise teaches you to look at marketing differently. You'll notice things you'd normally skim past, get better at separating what you're being promised from what you're actually being offered and build a clearer sense of what a particular path would actually require of you.
You'll also get sharper at recognising when something is addressing a problem you have, rather than simply addressing a problem. An offer can be exactly right for someone else and still wrong for you.
The point isn't to make you buy less
Working through Need or Noise is about becoming more confident in the decisions you make about your business. You'll be better able to look at an offer, understand what it could actually mean for your business, work out whether it addresses what's really going on for you and decide whether it's something you want to pursue.
You don't need to stop investing in your business. You don't need to distrust every coach, consultant or programme you come across. You don't need to become an expert at spotting ‘bad’ marketing and you don't need someone else to hand you the answer.
What you can build instead is the ability to look at what's in front of you, ask whether it's relevant to your business right now, and make the call yourself. Sometimes the answer will be yes, sometimes no, sometimes not yet, and all three are good decisions once you've actually made them yourself.
The decision gets to be yours.
What you'll walk away with
By the end of the training, you'll have a clearer way of thinking about the decisions you make in your business, including:
What you're actually being offered, beneath the marketing.
What actually sits between an offer and the result you're hoping for, so you're less likely to assume that buying something produces the outcome on its own.
What's actually going on inside your own business, so you're working from what's really getting in the way rather than reaching for the newest strategy or tactic.
Whether an offer genuinely fits you, not just whether it worked for somebody else.
How you make decisions about investing in your business, with more confidence and a lot less of the 'maybe this is the thing, maybe it isn't' cycle.
This isn't a course about growing your business
Need or Noise won't tell you which platform to use, how often to post, which funnel to build, what your next strategy should be, or how to build a six figure business. There are plenty of places to learn those things already.
The point here isn't to add more information to the pile. It's to help you make better decisions about the information, advice and opportunities already coming your way.
What Need or Noise addresses sits before all of those decisions: how you work out which of the many things available to you are actually worth pursuing.
Because your business is yours. What worked for someone else might be useful, it might even be exactly what you need. But you're the one who has to work that out for your own business, not borrow someone else's answer as it appears in marketing.
I've been in online business for around a decade. I've made most of these mistakes myself.
Hi, I'm Linden. I'm an entrepreneurial leadership trainer working with women in online business who are experienced, capable and doing the work, but not seeing the consistency they know they're capable of.
I came to this work the long way. Over a decade in this space I've watched trends come and go, watched confident claims about what a business 'must' be doing arrive and disappear, and noticed one pattern that's remarkably easy to fall into: looking outside yourself for what's missing.
I've done it myself. I’ve bought the support, followed the advice, tried the things. I've learned that what looks like a strategy problem is often something else entirely. One practical consequence for me has been becoming much more deliberate about where I spend money in my business, not because I don't invest, but because I'm clearer about what I actually need.
Understanding what's actually required of us as business owners, so we can meet what our businesses genuinely need rather than what the loudest voice online says we need, has become a key part of my work. Need or Noise is one piece of that. It helps you stop automatically looking outside yourself for the answer so that you get better at trusting the discernment you already bring to everything else in your business.
I’m not saying other people's knowledge isn't valuable, because it is. You're the one running your business, though, so the final decision has to make sense to you.
Inside Need or Noise
I've kept this deliberately focused. You don't need another enormous programme to work through. You need enough time and space to understand the approach, see it applied, and bring it into your own business. The value isn't in giving you more information to process. It's in giving you a useful way to think about what you're already seeing, hearing and being offered.
Focused video training: A practical session that walks you through the Need or Noise approach, including a worked example so you see the thinking applied rather than just being told about it.
Accompanying workbook: Fillable, with reflection points and exercises to apply what you're learning to your own business as you go.
Worked marketing example: An example piece of marketing taken apart and examined, so you can see what becomes visible once you look past the immediate promise.
Full transcript: So you can revisit and reference the teaching easily.
Reusable simple decision tool: Questions to keep and ask whenever the next offer catches your attention.
This isn't meant to be something you use once and put away. It's built to be something you return to as your business grows and changes.
Who is Need or Noise for?
It's for you if:
You’ve been in business long enough to know that more strategy isn’t the answer.
You’ve made sales, but results haven’t been consistent.
You’re doing a lot, but it isn’t compounding in the way you expected.
You’re ready to stop outsourcing your authority and start leading from a more grounded place.
It's not for you if:
You're new to online business and need foundational guidance first.
You want step by step instructions for exactly how to grow your business.
You want someone else to tell you which strategy, platform or tactic to use.
You expect a course or coach to produce your results for you.
Need or Noise won't tell you what to do. What it does is help you get sharper at deciding for yourself, which is a different and more valuable job entirely.
Your investment £33
(approx. $45 USD)
A small investment in getting clearer about the investments you make in your business.Your purchase includes:
The video training
The fillable workbook
The worked marketing example
The full video transcript
The reusable decision tool
Immediate access
‘Lifetime’ access (which means access for as long as the product remains available for purchase)
What happens after I buy?
You'll get two emails once your purchase goes through. One has your login details for the product portal. The other is a welcome message from me, pointing you to the video, transcript, workbook and worked example. You can start straight away.
FAQs
How quickly will I get access?
Immediately. Once your purchase has gone through, check your inbox, and your spam folder just in case, for the two emails from me.
How long is the training?
The video runs to approximately 30 minutes. It's built so you can work through it fairly quickly, with pauses for reflection and application in the workbook. You can spend as long as you like with the workbook itself and come back to the training whenever you need a refresher.
Is this a course about how to grow my business?
No. It's about building your ability to decide whether what you're being told will help grow your business is actually relevant to you.
I've already bought plenty of courses. Why would this be different?
That's part of why I created it. Need or Noise isn't designed to give you another strategy to add to the list. It's designed to help you get better at deciding which of the things you're already being offered are actually relevant to your business, so you can make more considered decisions about what you do next.
Will you tell me which strategy I should use?
No. That's deliberately not what this does. It gives you a way to make the decision yourself.
Do I get support or 1:1 access to you?
No. Need or Noise is a self-study digital product, so there's no individual support or 1:1 access included.
Is the workbook fillable?
Yes. You can complete it digitally, print it and write by hand or, my personal preference, use a journal to write on the workbook’s prompts.
How long do I have access?
Lifetime access, which means for as long as the product remains available for purchase.
Why don't you offer refunds?
Need or Noise is sold as a business-to-business transaction. This means, as you are buying for purposes related to your trade, business, craft or profession, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 do not apply. That’s why there are no refunds.
From the foundational entrepreneur training mini-course
I found the coaching sessions particularly helpful to give me perspective, confidence and clarity on my goals. The programme encouraged me to prioritise my mindset, think like a CEO, to take positive practical action and has given me tools I will use on an ongoing basis.
ROSEMARY
From the Clarity & Confidence 1:1 intensive
I highly recommend...Clarity and Confidence intensive session. She is a wonderful person to speak with and you can tell that she truly cares about you.
Everyone needs a mindset and confidence boost from time to time and this is perfect. She really goes into details on what is stopping you from thinking your best and provides clever solutions.
I definitely got a lot of gold information that is still helping me today. I was scared to start my Facebook ads business as I was letting fear control me. After speaking with her, I had the strength to complete my training and find clients
SAMMIE
From the foundational entrepreneur training mini-course
I signed up for ... Entrepreneur Training because I needed clarity on how to successfully grow my business.
It helped me to stop procrastinating and make decisions which will benefit my business. Now that I have been through the programme, I know how to be confident and less fearful about making 'bad' decisions. I feel empowered to make the changes and kick start the next phase of my business.
I recommend this training to any entrepreneur who feels stuck and is struggling to find a clear decisive strategy to help your business.
AKUA
You don't need to know what everyone else thinks you should do
You need to be able to work out what makes sense for your business. Need or Noise helps you get there.
So the next time something catches your attention, you don't have to jump in straight away, but you don't have to walk away from it either. You can pause, look at it properly, think it through and decide.
Immediate access · Self-study
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